COMMERCIAL TRANSPARENCY

Affiliate Disclaimer

How BestBuysUK is funded, what happens when you follow an affiliate link, and why commission does not determine our product rankings.

Required Amazon Associates disclosure As an Amazon Associate I earn from qualifying purchases.

BestBuysUK is operated by Eastpoint Group Ltd. Some links on this website are affiliate links. This means we may earn a commission if you follow a qualifying link and subsequently make an eligible purchase or complete another qualifying action with the retailer.

1. What an affiliate link means

An affiliate link contains information that allows a retailer or affiliate network to attribute a qualifying referral to BestBuysUK. If the retailer's programme rules are satisfied, Eastpoint Group Ltd may receive commission.

The existence of an affiliate link does not mean that BestBuysUK is the seller of the product. Your purchase is made from the retailer you choose to visit and is governed by that retailer's prices, stock position, delivery terms, returns policy, privacy notice and contractual terms.

2. No additional BestBuysUK charge to you

BestBuysUK does not add a separate fee to your order for using one of our affiliate links. The commission is an arrangement between BestBuysUK and the relevant affiliate programme or retailer.

Retailer prices can change independently, so you should always check the final price and conditions shown by the retailer before purchasing.

3. How affiliate content is identified

Where an Amazon or other commercial affiliate link appears in BestBuysUK editorial content, the commercial nature of the link is disclosed on this page, in our Terms of Service and in the footer of every page. Retailer buttons are clearly labelled with the retailer's name, so it is always apparent that clicking will take you to a third-party store.

The existence of this full disclosure page is additional transparency; it is not intended to hide the commercial relationship away from the product link itself.

4. Amazon Associates

BestBuysUK participates in the Amazon Associates Programme. Amazon requires participating sites to identify themselves clearly as Associates and to disclose affiliate links in a clear and conspicuous way.

Our required site disclosure is:

As an Amazon Associate I earn from qualifying purchases.

BestBuysUK does not claim that Amazon sponsors, approves or endorses our ratings, reviews, scores or recommendations.

5. Editorial ranking and commission are separated

A higher commission does not buy a higher BestBuys ranking.

Affiliate commission is not one of the six components of the BestBuysUK Score and does not add points to a product's score. Our rankings are based on our published product-assessment methodology.

This does not mean our website has no commercial interest: affiliate revenue helps fund BestBuysUK. The important distinction is that the existence or rate of commission is not used as the scoring rule that decides which product is better.

6. Product inclusion

A product may be considered because it is relevant to a comparison and has sufficient evidence to assess. The presence of an affiliate relationship does not guarantee that a product will be included, recommended, ranked first or described positively.

Conversely, where it is useful to readers, we may discuss a product, limitation or alternative even if it is not currently monetised through an affiliate link.

7. Prices, promotions and availability

Retailer prices, discounts, vouchers, stock and delivery conditions can change quickly. Unless a page expressly says otherwise, BestBuysUK does not guarantee that a price, promotion or availability statement remains current after publication.

The retailer's checkout page is the place to confirm the actual amount payable, delivery cost, availability, eligibility and contractual terms before you buy.

8. External retailers control their own sites

When you click an affiliate link you are leaving BestBuysUK. We do not control the external retailer's website, checkout, stock, delivery, customer service, returns, warranties, cookies or privacy practices.

Questions about an order should normally be directed to the retailer or manufacturer responsible for that transaction or product.

9. Cookies and affiliate attribution

Affiliate retailers or networks may use cookies or other identifiers to attribute a referral after you choose to visit their site. BestBuysUK uses Cookiebot to manage technologies operating on our own website where applicable. Once you leave BestBuysUK, the destination site's own cookie and privacy controls apply.

See our Cookie Policy and Privacy Policy for more information.

10. Reviews and customer ratings

The BestBuysUK Score is our editorial score. It is not an Amazon star rating and is not presented as a consumer-review average. We do not copy Amazon customer reviews into the scoring methodology.

11. Free products, sponsorships and other material relationships

If BestBuysUK later publishes content involving a free product, paid sponsorship, paid placement or another material commercial relationship beyond an ordinary affiliate commission, we intend to disclose that relationship clearly in the relevant content where required. Such an arrangement would not be hidden inside this general disclaimer.

12. Social media

Where BestBuysUK or Eastpoint Group Ltd publishes affiliate-linked content on social media, that content should also use appropriate platform and advertising disclosures so the commercial nature of the relevant link or recommendation is apparent to the audience.

13. Our business details

Eastpoint Group Ltd

Unit D10 Upper Lounge
Pinetrees Road
Norwich, England, NR7 9BB

Email: support@bestbuysuk.co.uk

14. Questions

If you have a question about an affiliate relationship or believe a commercial link has not been labelled clearly, please contact us.